Services

Planning and Strategy
Smith Group works with a client first to learn about the organization and its communications needs. We find out about the organization’s goals, its audiences (who it wants to influence) and what it wants to convey. The agency then analyzes the data and develops a strategy to communicate the right messages directly to the targeted audience.

Message Development
What does the client want to convey? Smith Group determines who should receive the message and how it should be conveyed. Then, the agency takes the basic information and packages it in a form that is understandable and persuasive.

Employee Communications
Smith Group organizes and defines the messages you want to send to your employees (and perhaps other groups as well), then conveys them in a clear and meaningful way.

Advertising and Marketing
Need help with advertising or marketing? Smith Group can help you convey persuasive messages to your target audiences, maximizing your chances for success and making the best use of your investment.

Media Relations
A well-positioned, favorable story about your organization and its leadership can go a long way toward positioning your products or services in the marketplace. Smith Group has extensive knowledge of news media across the state of Indiana.

Media Training
An interview has been arranged for the leadership of your organization. That’s great. But now what? Are your executives ready to convey key messages about your organization at every opportunity? How can tough questions be turned around to your benefit? What about body language? How can you best be prepared to make the most of this opportunity?

Crisis Communications Planning
A product recall, injury, fire or other catastrophe can put your organization in a difficult position. When minutes count, you’ll be glad you have a tailored crisis communications plan in place. Don’t wait until you need it - start the planning process now.

Writing and Editing
Smith Group offers a variety of writing and editing services. Need a manual prepared, or perhaps some technical materials? Or maybe something more creative? We can do anything from ghostwriting articles to editing your materials in Associated Press style — and everything in-between.

Event Planning
A special event – properly planned and executed – can go a long way toward helping achieve your organization’s goals and building long-lasting relationships.
 
Coordination
We can help coordinate your communications initiatives with your sales force, marketing team, new business development department or others, as needed.